Determined to put its customers and employees first, Rabobank invented a unique conversational banking strategy that’s believed to be a first in the Dutch financial services market. Now supporting over 15,000 users across more than 80 departments, its contact centre is significantly more resilient and agile running on the Genesys Cloud™ platform. The move has reduced cost and risk so the bank can deploy new departments, channels and features at will — speeding innovation to customers faster than its competitors.