Forrester Klaviyo CRM Report

Shared goals, separate systems: Bridge the gap between marketing and customer service with unified tools

Marketing and customer service leaders agree on their top priorities, but siloed systems are slowing results. Commissioned by Klaviyo, the 2025 Forrester study of 300+ B2C decision makers shows how unified tools can unlock operational efficiency, boost customer engagement, and improve retention.

Download the report to learn why:

66% of leaders say aligning departmental workflows is critical to achieving their goals
Just 16% have adopted AI tools that improve engagement across customer lifecycle
80% say shared customer data is critical to achieving cross functional collaboration

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Forrester Klaviyo CRM Report

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