In today’s economy, retailers must balance growth with efficiency—but where are the biggest wins? Carla Penn-Kahn, Co-Founder of Profit Peak, reveals how to maximise margins, unlock the potential of owned media, and reduce reliance on paid channels. She’ll challenge common myths (hint: discounts don’t buy loyalty) and share strategies for building lasting customer relationships.

This practical guide covers:

• How to start maximising your margins
• Why owned media is your growth engine
• The Loyalty Myth
• How to identify your growth levers
• Real examples from brands that are building lasting relationships